The main uses for PAMMtrak data are:
- marketing and business planning
- validating field intelligence and plugging knowledge gaps
- profiling and understanding the needs of PCOs
Quotes about using the aggregate data:
“Feeds into various aspects of our business planning, e.g. PEST & OTSW analysis, and also feeds into our competitor intelligence”
“Helps with our PCT segmentation and prioritising which ones to target, i.e. developing our NHS marketing and market access plans”
“We use it to validate existing knowledge and plug gaps e.g. on clinical areas in terms of changes in budget allocations, clinical priorities, formularies, local prescribing guidelines”
“Develops our understanding of the medicines management initiatives and joint working – i.e. what sort of initiatives might work best for us”
Quotes about using the individual PCO data:
“Helps with our insight and understanding about PCT needs and is a good start point for the PCTs where we haven’t developed strong relationships”
“I use it to profile PCTs and prioritise and target PCT customers in terms of most likely to engage with you”
“PAMMtrak data helps us shape the development of local activity, e.g. where to concentrate our budget impact models, value dossiers, communications materials, commissioning toolkits etc.”
“We can use it as an independent check on contract field force activity and reporting”
